Opt-Out Of Data Collection From Third PartiesFacebook has recently teamed up with a U.S. data collection agency called Datalogix in order to track consumer buying habits offline and online, then match them to Facebook data via email addresses. It seems to be a process designed to give advertisers better feedback on actual sales, but it does seem to push the boundaries of most people’s privacy expectations. Privacy groups are in fact against this process, but it’s too early to say whether they will manage to stop this form of tracking altogether.
There are a couple of things you can do to eliminate this sort of tracking. Firstly, you could ensure that you use a different email address and phone number for Facebook than the one you use for online purchases or retailers doing market research. Secondly, you can opt out from third-party tracking.
To opt-out of Datalogix tracking completely, which will cover the Facebook tracking among other things, head to their privacy page. Under the “Choice” heading, there’s an opt-out link for all Datalogix services which brings up the following form.
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